Announcing The MASONRY STRONG Network™ Words: Dan KamysThe Mason Contractors Association of America (MCAA) is proud to announce the MASONRY STRONG Network™, a video-first multimedia platform. This marks the next chapter for the Association’s MASONRY, the brand that has informed and connected the trade for over six decades. What began as a print magazine in 1961 has grown into a full content operation spanning digital, social, email, and print. The MASONRY STRONG Network is the next step: a shift to a video-first approach that meets an evolving audience where they already are. MASONRY Magazine remains a component of the Network, anchoring the brand’s long history while the platform expands into new formats. “Our audience has changed, and the way people take in information has changed with it,” said Jeff Buczkiewicz, MCAA President and CEO. “The MASONRY STRONG Network is how we continue to evolve as an organization. We are taking more than 60 years of trust and knowledge in this industry and delivering it in the formats people actually use and want today. This is about reaching the next generation of the trade on their terms.” The MASONRY STRONG Network is being built as a slate of roughly a dozen original streaming shows serving every segment of the $41 billion masonry industry. It will launch with four original series. With every show, the MCAA will fracture content into written pieces and clips that can be consumed how and when the masonry industry wants. The Network will initially produce content from the MCAA’s interim studio at its current headquarters in northern Illinois beginning in early June. A planned new MCAA headquarters, not far from the existing office, will include a significantly expanded studio space built to accommodate the needs of the trade. “The way we inform, educate, and entertain the industry has evolved over the past 10 years, and the MASONRY STRONG Network reflects our biggest evolution yet. This is a new generation of content development built for the future, designed to gather masonry for something truly special. We are going to do something print alone never could. We are building a streaming network with the industry and for the industry,” said Dan Kamys, MCAA Director of Content. About the Mason Contractors Association of America: The Mason Contractors Association of America (MCAA) is the national trade association representing mason contractors. The MCAA is committed to preserving and promoting the masonry industry by providing continuing education, advocating for fair codes and standards, fostering a safe work environment, recruiting the future workforce, and marketing the benefits of masonry materials.
